Our Mission at Doggo Appreciation: Trusted Dog Guides & Giving Back
Last updated on September 3, 2025
"Every dog deserves love, and every owner deserves guidance."
At Doggo Appreciation, our mission is simple yet powerful: to celebrate every dog, support every owner, and create a better world for dogs and people alike. We believe great content and heartfelt community go hand in hand — start with our Best Family Dogs guide and join the newsletter for weekly tips.
Everything we create — from in-depth guides to fun dog-lover merch — is built for readers first, informed by care, and aligned with our promise to give back. This is more than just a dog mission statement — it’s a promise to educate, celebrate, and give back.
What Drives Us
📚 Education First
We publish trusted, long-form dog guides that empower owners with practical, easy-to-use advice — always clear, accurate, and actionable.
🐾 Celebration of Dogs
Every breed, every quirk, every wag matters. Our guides and stories highlight what makes dogs extraordinary companions.
❤️ Giving Back
Through our Robin Hood program, a share of revenue supports shelters and rescue initiatives — making our promise real through action.
🌍 Building Community
We’re creating a space where dog lovers can learn, laugh, and connect — blending knowledge with joy.
Where We’re Headed
By 2030, our goal is to become the most trusted online resource for dog owners — reaching millions worldwide while donating thousands of dollars to rescues.
We cite AKC, AVMA, and university vet hospitals; see our editorial policy.
Mission & Trust — FAQs
How do you choose sources?
We look to veterinary and breed authorities like the AKC, the AVMA, and university vet hospitals. We cross‑check advice and review pages when standards change.
Do you use affiliate links?
Sometimes—so the site can stay free. If a link helps support the site, we mark it. It never changes what we recommend, and you don’t pay extra.
How do you give back to rescues?
We donate a share of revenue to shelters and rescue programs. A short impact note will summarize where funds go.
How can I request a guide or a correction?
Send a note on the Contact page. We keep a “Last updated” line on key pages and fix anything that’s unclear or outdated.